Terapage launches AI-automated CATI for global market research

Terapage says its AI-moderated CATI workflow can run telephone research across languages, regions and time zones from a single platform. The system is designed to cut costs and turnaround time by automating recruitment, scheduling, consent, transcription and analysis.

Why it matters: - Terapage is pitching AI-moderated telephone research as a faster and cheaper alternative to traditional CATI operations that rely on regional teams and local moderators. - The platform is aimed at research teams running cross-market studies that need multilingual interviews, centralized scheduling and automated analysis. - The workflow is designed to keep researchers in control of study design while reducing operational friction across regions and time zones.

What happened: - London-based Terapage said it has added end-to-end AI automation to its computer-assisted telephone interviewing, or CATI, offering. - The platform combines recruitment, call scheduling, consent management, telephony, transcription and analysis in one workflow. - Terapage said the system is built for global market research and supports interviews across every region and time zone.

The details: - The platform uses adaptive probing, allowing AI interviewers to follow structured scripts while asking follow-up questions when clarification is needed. - Researchers can source participants from existing studies, CSV uploads or data warehouses including Salesforce, Databricks and Snowflake. - The system checks phone number quality, duplicate records and missing data before calls are queued. - Configurable AI moderators support 27 languages, multiple accents, tones and personalities. - Global scheduling tools let teams manage call windows, quiet hours, time zones, call duration and completion rates from a centralized dashboard. - Consent management and compliance controls, including DNC scrubbing, are built into the campaign setup process. - After interviews, Terapage automatically transcribes recordings and surfaces themes, sentiment and recurring patterns. - The platform also supports multilingual transcript translation for cross-market analysis. - Terapage said researchers can review translated transcripts side by side to compare insights without losing conversational context. - The broader Terapage research suite also includes AI-moderated interviews, online focus groups, synthetic user testing and quantitative survey tools. - Researchers can build a complete telephone research campaign from participant recruitment to final report without leaving the platform. - Terapage said teams using its CATI product see lower operating costs than traditional CATI and faster turnaround than conventional call-centre research.

Between the lines: - The launch signals continued pressure on legacy call-centre research models that depend on labor-heavy operations in each market. - Terapage is positioning AI moderation as a way to standardize quality across countries while preserving local language and accent settings. - The product also reflects a broader market shift toward consolidating research operations into fewer tools and fewer handoffs.

What's next: - Terapage is directing researchers to more information. - The company is also offering demo bookings for teams that want to test the CATI workflow. - Additional adoption will likely depend on whether research teams trust AI moderators for live interviewing and compliance-heavy campaigns.

The bottom line: - Terapage is turning CATI into a more automated, multilingual and centralized workflow for global research teams.